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Post Graduate Certificate in Digital Marketing
Original price was: 8.800,00 د.إ.4.800,00 د.إCurrent price is: 4.800,00 د.إ.
Earn 7+ Industry Certifications
Get Real Experience with Live Projects
Program Overview - 4 month Career Path
Is this Program Right for you
Syllabus
📘 Module 1: Digital Marketing Fundamentals
- What is Digital Marketing (UAE market focus)
- Career paths in digital marketing
- Understanding customer journey
- Marketing funnels
📘 Module 2: Social Media Marketing Basics
- Platforms: Instagram, Facebook, LinkedIn
- Content types (Reels, Posts, Stories)
- Algorithm basics (what works in 2026)
- Competitor analysis
📘 Module 3: Content Creation & Strategy
- Content planning (monthly calendar)
- Caption writing techniques
- Hook writing (viral content psychology)
- Canva basics (designing posts)
📘 Module 4: Personal Branding
- Optimizing Instagram & LinkedIn
- Creating your digital identity
- Building authority
📘 Module 5: Meta Ads (Facebook + Instagram)
- Ads Manager overview
- Campaign objectives
- Audience targeting (UAE-specific)
- Budget & bidding strategy
📘 Module 6: Ad Creatives & Copywriting
- Writing high-converting ads
- Visual psychology
- A/B testing
📘 Module 7: Google Ads
- Search Ads
- Display Ads
- Keyword targeting
- Campaign setup
📘 Module 8: Lead Generation System
- Landing page basics
- Funnel creation
- WhatsApp lead strategy
📘 Module 9: SEO Fundamentals
- On-page SEO
- Keyword research
- Blog optimization
- Ranking basics
Choose Your Specialization
You can choose a Specialization and Get an Extra UK Certificate
Education Marketing
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Real Estate Marketing
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Hospital Marketing
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Service Marketing
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Product Marketing
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E-commerce Marketing
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