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Curriculum
- 9 Sections
- 28 Lessons
- 10 Weeks
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- Module 1: Introduction to E-BusinessGain a solid understanding of how e-business differs from traditional business. This module introduces various online business models like B2B, B2C, and D2C and explores global trends shaping the digital economy. You'll discover how technology is transforming the way businesses start, scale, and succeed.3
- Module 2: Planning Your Online BusinessLearn how to turn a business idea into a workable plan. This module covers niche selection, identifying your target audience, crafting a unique value proposition, and setting strategic goals. You’ll also explore tools and frameworks like the Business Model Canvas to plan your digital venture.3
- Module 3: Website & E-Commerce Platform SetupUnderstand the essentials of creating a professional online store. This module guides you through selecting the right platform (WordPress, Shopify, etc.), setting up product pages, configuring payment options, and ensuring a smooth customer experience through basic UX principles.3
- Module 4: Digital Marketing for E-BusinessExplore the key elements of digital marketing that drive traffic and conversions. This module introduces SEO, social media marketing, email marketing, and paid ads. Learn how to create effective campaigns, build your brand online, and attract your ideal customers.3
- Module 5: Operations & Customer ExperienceMaster the backend of your online business. This module covers order management, inventory control, delivery logistics, and customer service strategies. You’ll also learn how to enhance the customer journey through automation and live chat tools.3
- Module 6: Business Analytics & Performance TrackingDiscover how to make data-driven decisions using analytics tools. This module introduces Google Analytics and other platforms to help you monitor traffic, sales, and user behavior. Learn how to interpret data to optimize your marketing and improve ROI.3
- Module 7: Financial Planning & Monetization ModelsUnderstand the financial side of e-business. From budgeting and pricing strategies to revenue models like dropshipping, subscriptions, and affiliates, this module equips you with practical tools to manage cash flow, forecast profits, and plan for sustainable growth.3
- Module 8: Growth Hacking & Business ScalingLearn smart strategies to grow your business rapidly and cost-effectively. This module explores growth hacking tactics, automation tools, outsourcing, and partnership models. Discover how to expand your market reach and scale operations efficiently.3
- 🧠 Assignments & ProjectsLearners will complete short, practical assignments for each module, such as:4
Website layout prototype or store mockup
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